Most entrepreneurs are ordinary people like you or me. Many of the com assumptions people associate with independent business owners, or sole traders, are woefully inaccurate, often gleaned from the media's obsession with personal individual success and the American Dream.
They are very rarely the high flying successes, flung skywards through their success in the city; in fact, those who already have a successful city career, in what one might term a 'traditional' or 'normal' job are the least. Let's look at what being an entrepreneur really means, and who these people really are. Entrepreneurialism - The Reality of Following Your Dream Entrepreneurialism can sound a frightening word (and that's not just getting the spelling right!) The trouble is that many people assume that entrepreneurs are go-getters of the modern world, the high flying successes with bank balances bursting at the seams, and the Midas touch that turns ideas into gold overnight; they're the people whose bank managers call them up asking for a loan. Ask any entrepreneur and they'll gladly put you right, and assure you that nothing could be further from the truth. |